The One Show Award – Experiential and Immersive – Guerrilla and Stunts
The One Club for Creativity · New York, NY, USA
AG Process Grade
Grade A See the Award rubric →The One Show (Experiential and Immersive – Guerrilla and Stunts) is a long-running (since 1973), verifiable nonprofit-run global juried competition with individually named judges, a documented multi-round judging process (First Round -> Second Round -> Final Discussion), no mandatory post-win fees, and a publicly searchable winners archive back to 2001. Deductions reflect: no published scoring rubric/criteria (only process is published, not evaluation methodology), entry fees that are transparent but not free/low ($550-$1,500+ tiered by deadline), no hard published numeric cap on ordinary Pencil/Merit winner counts (though Best of Show/Discipline/Non-Profit are explicitly capped at one winner each), a program-wide (not category-specific) disclosed winner rate of roughly 3.7%, and partial (not fully documented) evidence of a formal judge independence/conflict-of-interest firewall beyond judges being external industry professionals.
Founded 1973 · The One Club for Creativity · HQ New York, NY, USA · Marketing, Advertising & PR · Entry Paid
The One Show Award for Experiential and Immersive – Guerrilla and Stunts is one of 16 discipline sub-categories judged as part of The One Show 2026, the flagship annual global creative-advertising competition produced by the nonprofit The One Club for Creativity. Entries are evaluated by named, discipline-specific international juries across multiple judging rounds, with Gold/Silver/Bronze Pencils and Merit awards presented to top-ranked work; winners are published in a searchable public archive.
Profile data
| Organizer | The One Club for Creativity |
| Location | New York, NY, USA |
| Entry fee | Tiered by deadline (Super Early Oct 31, 2025 through Final Feb 20, 2026): approx. $550 (Super Early) to $1,050 (Final) for single entries in standard creative disciplines; series entries ~$150-200 more. Plus 3% credit-card processing fee or $35 wire fee. 10-15% discounts for entrants from ~30 designated countries. |
| Cost to receive award | None documented. FAQ states no additional charges apply for winning Pencil, Merit, or Special Awards; purchasing extra trophies from The One Club Store is optional. |
| Winner rate | ~3.7% program-wide (658 Pencils among ~18,000 entries in 2025); category-specific rate not separately disclosed. |
| Selection authority | Juried |
| Data confidence | ● Fully documented |
| Official site | https://oneshow.org/jury/(nofollow) |
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Industry Alternatives
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