Cannes Lions Social & Creator Lions

Cannes Lions' Social & Creator Lions is judged by external industry-peer juries whose members are named publicly; the process, weighted criteria (Idea 30%, Strategy 20%, Execution 20%, Results 30%), 1-9 scoring, ~10% shortlist stage and two-thirds-majority medal thresholds are all published. Selectivity is documented and high: the 2025 category awarded 50 Lions from 1,673 entries (~3%). The organizer is a long-established (since 1954), verifiable entity now under Informa Festivals. Entry and festival details are transparent, though gala/trophy/logo-licensing fees are not itemized (dashed), and the documented single-entry fee (up to ~€1,315) exceeds the $1,000 major-award norm at standard deadlines (criterion 2.3 scored 0). Press outlets including Ad Age and DeSmog have documented recurring authenticity controversies about entrant-submitted case studies; these concern entrants rather than false self-marketing by the organizer.

Founded 1954 (Social & Creator Lions is a later-added category of the festival; the Social Lions strand launched in 2015 and was expanded to Social & Creator in 2024) · LIONS (Cannes Lions International Festival of Creativity), a division of Informa Festivals; owned by Ascential until Informa's 2024 acquisition · HQ London, UK (organizer); festival held annually at the Palais des Festivals, Cannes, France · Marketing, Advertising & PR · Entry Paid

The Social & Creator Lions is an awards category within the annual Cannes Lions International Festival of Creativity that recognizes creative social-media thinking and influencer/creator marketing, with entries scored by an external jury of industry professionals on Idea (30%), Strategy (20%), Execution (20%) and Results (30%).

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Industry Alternatives

Other awards in the same industry (Marketing, Advertising & PR), graded A or B -- real judging, disclosed criteria, and genuine selectivity.