JUST 100
JUST Capital (in partnership with CNBC) · New York, NY, USA
AG Process Grade
Grade A See the Ranking rubric →The JUST 100 is a research-based ranking of the Russell 1000 in which JUST Capital, an independent nonprofit, sets issue weights via annual public polling and applies them to ~48 metrics built primarily from SEC filings, government datasets, and third-party vendors, with some company-disclosure inputs. Companies do not pay to be included or ranked, an Independent Rankings Council governs conflicts, and a 70+ page methodology publishes weights, sources, formulas and imputation rules. Leaf 1.2 scores at the 'mix measured + reported' tier (7/10) because weights are poll-derived and some metrics rely on company disclosure, which is the only material deduction. Grade = 97/100 assessable = A.
Founded 2013 · JUST Capital (in partnership with CNBC) · HQ New York, NY, USA · General / Cross-Industry Business · Entry undisclosed
The JUST 100 is an annual ranking published by the nonprofit JUST Capital with CNBC that scores ~933 companies from the Russell 1000 on 'just business behavior.' Issue weights are set by annual public opinion polling (Max-Diff survey of ~2,000 U.S. adults) and applied to 17 issues / 48 metrics built largely from third-party and government-measured data. Companies do not pay to be included or ranked.
Profile data
| Organizer | JUST Capital (in partnership with CNBC) |
| Location | New York, NY, USA |
| Entry fee | Undisclosed |
| Cost to receive award | Undisclosed |
| Winner rate | Undisclosed |
| Selection authority | Mixed |
| Data confidence | ● Fully documented |
| Official site | https://com-justcapital-web-v2.s3.us-east-1.amazonaws.com/pdf/JustCapital2026RankingsMethodology.pdf(nofollow) |
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Industry Alternatives
Other rankings in the same industry (General / Cross-Industry Business), graded A or B -- real judging, disclosed criteria, and genuine selectivity.